Stylier

Project

Design Project

Duration

4 Weeks

Project Type

Individual

Industry

E commerce

Objective

To look for opportunities and gaps in the fashion retail industry and create solution.

Deliverable

Research

  • Secondary

  • Primary

  • Insights


Ideation

  • Customer Journey maps

  • High Fidelity Screens

Secondary Research Findings

11 billion U.S. dollars D2C fashion brands will increase to 43 billion U.S. dollars in 2025

Online D2C brands will capture 29% of India’s overall online fashion market.

Some examples of those Indian brands are:

Secondary Research Insights

Increased Competition

The D2C fashion market in India is projected to grow significantly, but so will competition as more brands enter the space.

Customer Discovery

With a growing number of brands, D2C players struggle to get their products discovered by potential customers.

Brand Awareness

Building brand awareness and establishing a unique identity is crucial for D2C brands to stand out from the crowd.

Stakeholders

Customers

  1. 18-28 Age

  2. Punjab, Chandigarh

  3. Shop online

  4. Look for style varieties

Brands

  1. D2C fashion brands in India

  2. Those targeting younger demographics (Gen Z, Millennials) comfortable with online shopping and new technologies.

Primary Research Insights

Inspiration Fatigue

Influencer Reliance

Difficult Brand Research

Time-Consuming Exploration

Decision Paralysis

Sizing & Fit Concerns

How might we?

For the Users

How might we design a solution for age 18-28 that streamlines the online shopping experience reducing decision fatigue, and enhancing satisfaction in finding new clothing brands and styles suited to their preferences and needs?

For the Brands

How might we empower D2C brands who sell their products on their app or website to optimize their online presence to compete effectively in the online space?

Ideation

Virtual Try-On and Style Assistant

User Flow

Start app (Existing user)
Explore Products
AR Try-On
AI Style Assistant (Optional)
Explore & Purchase

Virtual Try-On and Style Assistant

User Flow

Start app (Existing user)
Explore Products
AR Try-On
AI Style Assistant (Optional)
Explore & Purchase

Virtual Try-On and Style Assistant

User Flow

Start app (Existing user)
Explore Products
AR Try-On
AI Style Assistant (Optional)
Explore & Purchase

Virtual Try-On and Style Assistant

User Flow

Start app (Existing user)
Explore Products
AR Try-On
AI Style Assistant (Optional)
Explore & Purchase

User Journey Map

Users

Fashion-conscious individual looking for a new way to shop online.

Scenario

The user stumbles upon Stylier through social media ads, influencer posts, or positive online reviews. They're curious about what this app offers.

Brand Journey Map

Brands

D2C Brand Representative (Marketing Manager, Product Owner)

Scenario

The brand representative encounters Stylier through various touchpoints, sparking initial interest.

App for the Users

Landing Page for Brands

Dashboard for Brands

Design is Everywhere!

Let's explore design together!

designheryerde 2024. Designed by Samriddhi

Design is Everywhere!

Let's explore design together!

designheryerde 2024. Designed by Samriddhi